Online sellers have always struggled to showcase their products effectively. Images and videos help, but they don't fully solve problems like accurately conveying size or visualizing products in customers' homes. Fortunately, image-to-3D AI technology is changing the game—enabling sellers to transform product photos into interactive, 360-degree 3D models.

Consumers are increasingly comfortable with augmented reality (AR) shopping. Studies show over 90% of shoppers have used or are open to AR for shopping, and products displayed in 3D or AR see conversion rates spike by an average of 94%. Additionally, products showcased in AR tend to have lower return rates—as much as 40% lower—since customers can visualize the product better before purchasing.

Previously, creating high-quality 3D product models required significant resources. Now, AI tools significantly reduce these barriers. Platforms like Tripo make generating accurate 3D models straightforward—even for small sellers without any 3D modeling experience. Simply upload a clear product photo, and the AI takes care of the rest.

These 3D models can be used on product pages, allowing customers to rotate and inspect items from every angle or view them in AR within their own homes. This interactive experience helps build customer confidence, reducing uncertainty and increasing sales.

Major brands and marketplaces are already adopting this immersive shopping experience. For smaller sellers, AI-generated 3D models offer an affordable entry into this trend, helping level the playing field.

If you run an eCommerce business, now is the ideal time to embrace image-to-3D technology. Give your customers a more immersive, confident shopping experience, and watch your sales grow.